actress ashley judd is learning that the hard way this morning. nbc capitol hill correspondent kelly o'donnell is explaining that. good morning. >> reporter: good morning, matt. ashley judd has a starring role republicans are promoting. they are trying to retool their brand. the big money super pack led by former president bush senior adviser karl rove is going hollywood. not far from the glamor of the red carpet, ashley judd. >> be a part of maintaining change and progress for our beloved country. >> has been auditioning for a new role, candidate. >> i will go wherever the president wants me to go. >> consider that a welcome gift to big time politics. >> someone from out of state who understands us hillbillies. >> courtesy of karl rove ad team super pac. >> there are a lot of democrats in kentucky that are really pumping air into the ashley judd trial balloon for the u.s. senate run. this is kind of a fun way to prick the balloon and show people she might not be the candidate she's cracked up to be. >> using judd's own words and her current home